Analytics and attribution
One number a quarter, a written read every Monday, platform figures shown and never summed.
ExploreHarlow & Calder
Say hello
One number,
read every Monday
Revenue growth for consumer brands through conversion work, lifecycle email and paid media, planned against one number and read every Monday.
Six disciplines, one read.
The same people read all six channels, so the plan is one document and the number is one number.
Conversion
Landing pages and checkout
Social
Creative-led paid social
Analytics
Attribution stated plainly
Retention
Email and SMS automation
SearchLanding pagesPaid socialEmail and SMSCreativeAnalytics
ShopifyKlaviyoTikTok adsGoogle adsLookerFigma
Your one team for
owned-channel growth
What the work looks like
A creative pipeline
Weekly creative reportAttribution stated plainly
Creative judged by what it moved, on the Monday page.
Learn moreOne budget for search and social
Unified view, one ownerPlatform figures shown, never summed
Two channels planned and read as one budget.
Learn moreA retention loop read in writing
Segments named, cadence agreedOffers tested one at a time
Repeat purchase treated as the first number, not the last.
Learn moreFive dashboards folded into one page
Misses listed first13-week view
Reporting reduced to one written page a week.
Learn moreA replenishment flow
4-week cycle, written readOne test at a time, tracking checked
A welcome and replenishment programme rebuilt around one metric.
Learn moreRead before you change
A test we cannot read is a guess with extra steps, so the tracking is checked first and the result is written down whether it won or not.
Variation A
Variation B
Values are written into the Monday read for each client. None are shown here.
Every specialist, one partnership
Each discipline has its own specialist and all of them read the same Monday page, so nothing is lost between teams.
Same people every week. Say helloThree things
we hold to
We brief creative against the read
Creative is judged by what it moved on the Monday page, and the brief says which number it is meant to move.
We read the retention loop before touching it
Every customer journey is a series of decisions, so we read the loop in writing first and change one part of it at a time.
We check tracking before a test starts
The result is written down whether it won or not, because a test we cannot read teaches nothing.
Let's talk about
your numbers
Six disciplinesA written read every MondayOne number a quarterOne test at a time
The shape of a quarter
01
Read
Two weeks in the accounts and the data before anything changes. You get the read in writing.
02
Plan
One number for the quarter, the channels that move it, and the tests we will run, in order.
03
Ship
Media, creative and pages go live in one week. One test at a time per channel.
04
Measure
The Monday read every week. What moved, why, what changes. Stop what is not working.
How the work
is set up
How the fee, the data and the reporting are set up, in one place.
- A written read every MondayOne page: what moved, what did not, and what changes this week.
- Tests run a few at a timeEnough to read each one honestly, with the tracking checked before the first one starts.
- The person you spoke to does the workThe same people from the first read to the last, and the reasoning behind every decision in writing.
- The current setup is kept when it worksA migration happens when the evidence asks for it and is billed as its own job.
- Priced by scopeA fixed figure agreed before the work starts, so the fee stays the same whatever the media budget does.
- Short jobs are sold as short jobsA six-week piece of work is quoted as six weeks; a retainer is offered only when the work is ongoing.